YACHTNEEDS app crew giveaway shows santa hat on beach

Superyacht social media success – Giveaways

The superyacht social media team here at Global Superyacht Marketing helped YACHTNEEDS give away over €11,000, worth of INCREDIBLE gifts for captains, crews and their yacht, for the 12 days leading up to Christmas 2016.

Prizes were kindly donated by some of the leading businesses and suppliers in the industry and the giveaway was one of the most successful Christmas promotions ever seen in the yachting sector.

Why was this, I hear you say…

  1. Selflessness – Although YACHTNEEDS organised this epic giveaway. It wasn’t just about them or their brand. Marketing focussed on the companies who had donated the prizes, and not on promoting the YACHTNEEDS app.
  2. Consistant social media  – YACHTNEEDS and the Global Superyacht Marketing team work year round on maintaining a great social presence. This makes sure the posts that really matter are seen by all the right people.
  3. Great prizes – There really were some amazing prizes in this competition. The YACHTNEEDS team turned down several prize offers and made sure every prize was worth winning.

YACHTNEEDS were able to provide valuable social interactions with exactly the right target audience and here are the prizes and the yacht crew that won them to prove it.

DAY 1 – Xanthe Rose Bean Laird won a two hour live music session by the extremely talented SONOR DJs. – www.vimeo.com/183845711.

Day 2 – Hanna Vallberg won a luxury transfer provided by MTF Luxury Transporthttps://www.youtube.com/watch?v=Q6Yf32JucqY , and a massage by Yaël Fadloun for an hour and a half of Reiki, therapeutic or Japanese massage.

DAY 3 – Zoe-Amber Purves won a full days access to the 5 star spa at the Odéon Spa Sisley in Monaco including a 30 minute massage.

DAY 4 – Petra Šinko won a €250 anti-aging facial and a 1h massage from Bastien at Wellness & Leisure by Bastien

DAY 5 – Tristan Richard Mortlock won a Gusto Box from Maison del Gusto, and a consultation and facial from the Guinot, L’Institut Elegance worth over €300.

DAY 6 – Katie Hunt won herself some choice sunglasses by Maui Jim worth $350, supplied by Yacht Chandlers. Plus the team at Aweigh-Fitness are giving Katie a consultation with a personalised plan along and a 1.5 hour training session.

DAY 7 – Quinten Justin Wilson won a $500 training voucher from Bluewater Crew Training USA

DAY 8 – Richard Joe Scales won aFitBit flex from Global Marine Communications, and a subscription to the Joe Wicks Bodycoach 90 day SSS plan (www.thebodycoach.com/90daysss.asp) from Top Coat UK Yacht Painting.

DAY 9 – Jon Juriga has won a high tech Algae Protector from H2O Boatcare US, Inc, worth $3399. Also a box of PurafyAir gel to eliminate mildew and mould supplied by TNS Yachting, the boutique Yacht Supply Company.

DAY 10 – Brian Schmidt won an outrageously cool deck fridge/freezer worth $8000 from Frigibar Industries, Inc.

DAY 11 – Thomas Perryment took home a Nuo Flexbell weight system with stand, worth over €600 from the guy’s at Gym Marine

DAY 12 – Japie Weideman won the main prize which was an awesome SUP from FunAir worth over $1000 and shipped with its own pump and backpack for easy storage.

To find out more about how to run successful social media competitions and giveaways in the superyacht sector, email web@globalsuperyachtmarketing.com.

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