The superyacht social media team here at Global Superyacht Marketing helped YACHTNEEDS give away over €11,000, worth of INCREDIBLE gifts for captains, crews and their yacht, for the 12 days leading up to Christmas 2016.
Prizes were kindly donated by some of the leading businesses and suppliers in the industry and the giveaway was one of the most successful Christmas promotions ever seen in the yachting sector.
Why was this, I hear you say…
- Selflessness – Although YACHTNEEDS organised this epic giveaway. It wasn’t just about them or their brand. Marketing focussed on the companies who had donated the prizes, and not on promoting the YACHTNEEDS app.
- Consistant social media – YACHTNEEDS and the Global Superyacht Marketing team work year round on maintaining a great social presence. This makes sure the posts that really matter are seen by all the right people.
- Great prizes – There really were some amazing prizes in this competition. The YACHTNEEDS team turned down several prize offers and made sure every prize was worth winning.
YACHTNEEDS were able to provide valuable social interactions with exactly the right target audience and here are the prizes and the yacht crew that won them to prove it.
Day 2 – Hanna Vallberg won a luxury transfer provided by MTF Luxury Transport – https://www.youtube.com/watch?v=Q6Yf32JucqY , and a massage by Yaël Fadloun for an hour and a half of Reiki, therapeutic or Japanese massage.
DAY 6 – Katie Hunt won herself some choice sunglasses by Maui Jim worth $350, supplied by Yacht Chandlers. Plus the team at Aweigh-Fitness are giving Katie a consultation with a personalised plan along and a 1.5 hour training session.
DAY 8 – Richard Joe Scales won aFitBit flex from Global Marine Communications, and a subscription to the Joe Wicks Bodycoach 90 day SSS plan (www.thebodycoach.com/90daysss.asp) from Top Coat UK Yacht Painting.
DAY 9 – Jon Juriga has won a high tech Algae Protector from H2O Boatcare US, Inc, worth $3399. Also a box of PurafyAir gel to eliminate mildew and mould supplied by TNS Yachting, the boutique Yacht Supply Company.
To find out more about how to run successful social media competitions and giveaways in the superyacht sector, email firstname.lastname@example.org.