Barcelona and One Ocean Port Vell continue to be in the superyacht limelight with the recent announcement of The Superyacht Show hosted by the Large Yacht Brokers Association (LYBRA) to follow straight on from the MYBA Charter Show (23 - 26 April 2018), and the Palma Superyacht Show (27 April - 1 May 2018).
The Large Yacht Brokers Association (LYBRA) has revealed plans for an exciting new superyacht show with a fresh, unique and appealing format. THE SUPERYACHT SHOW will take place from 2-5 May 2018 in OneOcean Port Vell, Barcelona. It will offer buyers and charterers, as well as their brokers and representatives, the opportunity to step on board some of the finest superyachts in the world, in an exclusive and private setting. Complementing the on-water display will be a hand-picked selection of some of the world’s premier luxury products and lifestyle brands.
Traditionally, boat shows have a strong business-to-business element whereby industry professionals come together to trade specialist products and services. These are essential elements for builders and operators, but they’re not conducive to creating a truly “luxury experience” for yacht buyers. THE SUPERYACHT SHOW will be a client-centric showcase that delivers the optimum buyer experience by attracting the highest quality superyachts and yachting companies, the most prestigious sponsors, global luxury brands, and the most discerning visitors. The quayside experience for the ultra-high net worth clients and their representatives is specifically designed to be relaxed, elegant and enjoyable.
Jonathan Beckett, President of LYBRA comments: “Our long-term plans are ambitious but also realistic. The idea of a client-focused show was put forward several years ago and we’ve been working on the details for quite some time. We have a great team in place and while our expectations for the first year are modest, I’m confident we’re laying a very solid foundation for the future. 2018 will see the participation of all our member companies and in 2019 we aim to incorporate a number of top quality shipyards and other exhibitors. Everyone is welcome to visit the show since our ultimate aim is to benefit the clients, brokers and the industry as a whole.”
Eric Blair, Secretary General of LYBRA adds: “The collective fleet of superyachts that LYBRA members represent for sale and charter is hugely significant. Our members are acutely aware of their responsibility to exhibit their client’s vessels at a time and place that is most likely to produce serious enquiries from qualified buyers. Over time, we therefore plan to develop the show into the definitive, pre-summer buying opportunity in the Mediterranean. The LYBRA members have both the ability and desire to bring together a world-class display. Our members’ long-term vision is not simply to create another superyacht show; their vision is to create THE SUPERYACHT SHOW.
The inaugural event will be held in the private marina of OneOcean Port Vell in the heart of Barcelona. Ignacio Erroz, General Manager of OneOcean Port Vell observes: “The luxury world is changing. Affluent clients are now increasingly driven by lifestyle experiences, creativity and individuality. They seek experiences that are inspiring and interesting. OneOcean Port Vell and our beautiful, vibrant city of Barcelona can offer an abundance of incredible things to see and do. We’re delighted to welcome THE SUPERYACHT SHOW and to host a world-class fleet that adds yet another attraction to the myriad wonders of our city.”
A strictly limited number of exhibitors and sponsors are being invited to participate in 2018. If you are interested in participating or would like further information, please visit: www.thesuperyachtshow.com
