I love to write. I don't mind if it's a blog, news story, social media post, website copy or some editorial. Wordsmithing is definitely my favourite part of the job and I was thrilled to be asked by The Superyacht Group to be a guest columnist for the owners section in the latest edition of The Superyacht Report magazine.
As this was the Tenders and Toys edition I of course waxed lyrical about my favourite superyacht toy manufacturer FunAir and it was a great opportunity to explore the safety benefits that many of their products provide.
It's an unusual combination, fun and safety, but when you dive deeper they really should go hand in hand. To allow yacht owners, their family and guests to enjoy their floating haven to the fullest, safety first should be paramount for Captains and crews. The fact that FunAir design and engineer their products to be as safe and easy to use as possible for both the guests, and the crew setting everything up, is a testament to the positive ethos and innovative thinking behind the brand.
I'm sure you all have a subscription and are enjoying your copy of the magazine featuring my column, but if you don't you can get digital and paper copies via this link.
I promise it's definitely worth a read!
Now.. About that pie
As much as I love to write, I do find it harder to write about myself. Funny really. I can pump out page after page of (I think) interesting prose for our superyacht business clients, but when The Superyacht Group asked me to come up with four interesting facts about myself, I found myself stuck after the first one. I suppose making a pie for the Queen of England is a pretty hard act to follow - Find me at one of the boat shows and I will fill you in on that story - but the process has encouraged me to research the psychology behind it being harder to write about yourself than others.
Everything we do at Global Superyacht Marketing from graphic design and video editing to social media, building websites and writing copy is based around how the superyacht community think and what motivates them, so it will be interesting to reflect on how we can use this to further support our clients.
I would love to hear your thoughts and feedback on my column so if you would like to get in touch you can reach me at firstname.lastname@example.org
Founder of Global Superyacht Marketing