Nick stood taking photographs in Iceland

New Creative Director appointed at Global Superyacht Marketing

Following three years of continued growth, we are delighted to announce the appointment of Nick Eaketts as our new Creative Director. Nick will head up our team of social media experts, Superyacht SEO specialists, designers, web developers, video editors and event managers to help us to deliver even more creative and strategic marketing solutions to our wide range of clients.

Nick has over 20 years’ experience in digital and traditional marketing, most recently in the role of Senior Marketing Executive with a market leading global company. Nick’s knowledge spans the entire spectrum of marketing activities from Google ad words and pay per click, to managing full service, cross-channel integrated campaigns. A talented photographer, designer and editor, he will support the fantastic existing team and bring valuable outside experiences and creative flair to GSM.

Sarrah Macey, CEO of Global Superyacht Marketing commented, “I’m thrilled with Nick’s appointment as Creative Director. Our portfolio of clients is growing every day, and this new appointment will ensure that we continue to provide the exceptional service that our clients expect. Nick’s knowledge and experience will also help us to provide a wider range of services to our customers and increase the return on their marketing activities.”

Nick has worked in the superyacht industry for the last two years and has previous experience working with UHNWI’s in the competitive horse racing sector. He understands the unique motivations and standards expected by the superyacht community and looks forward to working with GSM’s current and future clients.

Nick will be joining Sarrah at the MYBA Charter Show in Barcelona at the end of April and can be reached at, on LinkedIn, or via

Superyacht at Fort Lauderdale boat show

Fort Lauderdale International Boat Show Announces Date Change for 2017 Event

Organisers of the Fort Lauderdale International Boat Show (FLIBS) announced new dates for the 58th annual event: Wednesday 1st November through Sunday 5th November 2017.

Historically, the show has opened on the first Thursday of November and closed the following Monday. The 2017 event was previously scheduled to open on Thursday, November 2 and run through Monday, November 6. Exhibitor contracts do not need to be changed, organisers said.

Owned and presented by the Marine Industries Association of South Florida (MIASF) and managed and produced by Show Management, the Fort Lauderdale International Boat Show draws hundreds of leading marine businesses from around the world and thousands of boating enthusiasts who come to browse, buy and learn about what’s new on the water. 

“We decided to change the days of show after listening to strong industry feedback supporting an earlier event,” said Charles McCurdy, Chief Executive of Informa’s Global Exhibitions division, which purchased Show Management in March. “We worked diligently with all stakeholders involved, including exhibitors, venues, local hoteliers and the MIASF, to ensure a seamless transition and build upon the strength of this annual event in the Yachting Capital of the Word.”

Show organisers plan to keep the new Wednesday-through-Sunday date pattern in future years.

“Over the past 57 years, the Fort Lauderdale International Boat Show has evolved from a local boat show into a truly international exhibition,” said Phil Purcell, CEO/President of MIASF. “In today’s world of financial transactions, it is no longer necessary to use Monday as a banking day, and with more frequent client visits and exhibitor opportunities on Wednesday, we think it’s in the best interest of both exhibitors and consumers to activate the Wednesday of show week and deactivate Monday,” he concluded.

The largest in-water boat show in the world, FLIBS takes place at seven locations connected by a network of water and land transportation. Show locations included the Bahia Mar Fort Lauderdale Beach Hotel & Yachting Center, the Hall of Fame Marina, Las Olas Municipal Marina, Hilton Fort Lauderdale Marina, Sails Marina, Hyatt Regency Pier 66 Marina, and the Greater Fort Lauderdale/Broward County Convention Center.

With a strategic plan to expand its Global Exhibitions business in the United States, London-based Informa currently delivers 200 industry events annually, including the Monaco Yacht Show. The company is listed on the London Stock Exchange (LSE: INF.L) and is a member of the FTSE 100.

Like the Fort Lauderdale International Boat Show on Facebook at, follow the show on Twitter at, connect on Instagram at, and tune into Boat Show TV at

YACHTNEEDS app crew giveaway shows santa hat on beach

Superyacht social media success – Giveaways

The superyacht social media team here at Global Superyacht Marketing helped YACHTNEEDS give away over €11,000, worth of INCREDIBLE gifts for captains, crews and their yacht, for the 12 days leading up to Christmas 2016.

Prizes were kindly donated by some of the leading businesses and suppliers in the industry and the giveaway was one of the most successful Christmas promotions ever seen in the yachting sector.

Why was this, I hear you say…

  1. Selflessness – Although YACHTNEEDS organised this epic giveaway. It wasn’t just about them or their brand. Marketing focussed on the companies who had donated the prizes, and not on promoting the YACHTNEEDS app.
  2. Consistant social media  – YACHTNEEDS and the Global Superyacht Marketing team work year round on maintaining a great social presence. This makes sure the posts that really matter are seen by all the right people.
  3. Great prizes – There really were some amazing prizes in this competition. The YACHTNEEDS team turned down several prize offers and made sure every prize was worth winning.

YACHTNEEDS were able to provide valuable social interactions with exactly the right target audience and here are the prizes and the yacht crew that won them to prove it.

DAY 1 – Xanthe Rose Bean Laird won a two hour live music session by the extremely talented SONOR DJs. –

Day 2 – Hanna Vallberg won a luxury transfer provided by MTF Luxury Transport , and a massage by Yaël Fadloun for an hour and a half of Reiki, therapeutic or Japanese massage.

DAY 3 – Zoe-Amber Purves won a full days access to the 5 star spa at the Odéon Spa Sisley in Monaco including a 30 minute massage.

DAY 4 – Petra Šinko won a €250 anti-aging facial and a 1h massage from Bastien at Wellness & Leisure by Bastien

DAY 5 – Tristan Richard Mortlock won a Gusto Box from Maison del Gusto, and a consultation and facial from the Guinot, L’Institut Elegance worth over €300.

DAY 6 – Katie Hunt won herself some choice sunglasses by Maui Jim worth $350, supplied by Yacht Chandlers. Plus the team at Aweigh-Fitness are giving Katie a consultation with a personalised plan along and a 1.5 hour training session.

DAY 7 – Quinten Justin Wilson won a $500 training voucher from Bluewater Crew Training USA

DAY 8 – Richard Joe Scales won aFitBit flex from Global Marine Communications, and a subscription to the Joe Wicks Bodycoach 90 day SSS plan ( from Top Coat UK Yacht Painting.

DAY 9 – Jon Juriga has won a high tech Algae Protector from H2O Boatcare US, Inc, worth $3399. Also a box of PurafyAir gel to eliminate mildew and mould supplied by TNS Yachting, the boutique Yacht Supply Company.

DAY 10 – Brian Schmidt won an outrageously cool deck fridge/freezer worth $8000 from Frigibar Industries, Inc.

DAY 11 – Thomas Perryment took home a Nuo Flexbell weight system with stand, worth over €600 from the guy’s at Gym Marine

DAY 12 – Japie Weideman won the main prize which was an awesome SUP from FunAir worth over $1000 and shipped with its own pump and backpack for easy storage.

To find out more about how to run successful social media competitions and giveaways in the superyacht sector, email

FunAir click and buy website for superyacht inflatables delivers the goods… Fast!

Innovation takes many forms and yacht inflatable company FunAir certainly thrives in this area. In just three years they have already built the tallest inflatable climbing wall, significantly reduced deployment times for large inflatable products with their patented RapidFlate technology, launched the first in-stock yacht slide that can be shipped within 24 hours; and developed the first innovation partnership to test and develop new inflatable products with popular charter yacht Lazy Z.

FunAir website home page

FunAir launch a new website

Well, they have done it again. The team at FunAir HQ based in Austin, Texas have launched a brand new website with the first click and buy interface for inflatable products. Showcasing both their in-stock and custom inflatable products for yachts, resorts and at home family fun, the site offers online shopping and promises to ship in-stock products within 24 hours.

Known for designing and building incredible custom inflatables for some of the worlds most popular superyachts, the website also showcases a number of the custom compliments currently on the water. If you need inspiration, take a look and in the words of FunAir’s John Courtney, Managing Director, Yachting and Marine, “The only real limitation for FunAir products are the laws of physics, if your dream is physically possible, we will build it for you.”

Products currently available for practically atomic speed delivery include Water Mats, Stand Up Paddle Boards, the Glacier Extreme and the in-stock yacht slide. The must have Super Sweet Slide and GaGa Ball pit are also available with immediate shipment for unparalleled on land fun.

With distribution centres in Europe, America, Australia and the East captains and owners can expect to receive delivery of non-custom product in just a couple of days.

The FunAir Yacht Shop can be found here:

And resort and at home products can be found here:

To speak with FunAir email or call +1 512-593-5133.

Captains and Crew Facebook page from Monaco Yacht Show

Possibly one of the biggest honours I will get for my career in marketing within the superyacht industry happened last week…

I received a call from the Monaco Yacht Show asking me to meet with them and discuss social media, specifically Captains and crew social media. After a fantastic meeting at the HQ in Monaco I am now officially developing the MYS Captains and Crew Lounge social media accounts, and I couldn’t be more thrilled!

Monaco Yacht Show Captains & Crew Lounge flag

Monaco Yacht Show Captains & Crew Lounge

The team at MYS really understand that social media is one of the best ways of engaging with crew and I look forward to posting information on events, seminars and workshops, letting the crew know what is on offer for them at the worlds most prestigious yacht show and also getting real-time feedback on what the Captains and crew want themselves during a very busy show.

Please show your support and like the brand new Facebook page…

Facebook – MYS Captains & Crew Lounge

Twitter – @MYSCaptainCrew

Instagram – myscaptaincrew

The 2016 MYS C&C Lounge
From September 28 to October 1, 2016
Location: Quai Louis II, Port Hercules
Opening hours: 8.30am – 7pm

Captains and exhibiting crews only 8.30am – 2.30pm

All other crew visiting the show: 2.30pm – 7pm.

I look forward to seeing you all at the 2016 Monaco Yacht Show.

Written by Sarrah Macey

Leading inflatable yacht toy company FunAir selects Global Superyacht Marketing for social media

FunAir Motor Yacht Helios inflatable slide and climbing wall

Motor Yacht Helios with FunAir yacht slide and climbing wall

FunAir design and manufacture inflatable yacht toys for superyachts globally. Founded in 2013 the company has quickly become the market leader for Yacht Slides, Climbing Walls, Sea Pools, Jet Ski Docks and all manor of custom inflatable toys.

John Courtney, Yacht Specialist at FunAir said, “We are really pleased to be working with Sarrah and the Global Superyacht Marketing team. Sarrah is definitely our first choice to manage our social media accounts. She has fantastic industry knowledge, is well known by many key people and has years of experience managing social media for businesses. We couldn’t be in safer hands.”

FunAir is the leader in new and exciting inflatable toys for megayachts, homes, resorts, camps, schools, event, festivals and community groups.

They can produce fully customised inflatables in the yachts colours and with their logo if required. Customer service is at the heart of their company vision and the team are truly some of the nicest people you will meet in the industry.

For more information email or call +44 (0) 7789 778 405

Written by Sarrah Macey