Make Waves. Not Noise.
Specialist marketing for the superyacht world. Strategy, content, PR, social media and AI consultancy, all from a team that has spent over a decade inside this industry
Do you need to access captains, owners and key decision makers in the superyacht industry?
The superyacht world runs on trust, relationships and reputation. Building all three takes more than good content and a busy social media calendar. It takes people who genuinely understand this industry, know the right audiences, and know how to reach them. Global Superyacht Marketing has been doing exactly that since 2015, combining deep superyacht expertise with modern tools including AI, to help our clients show up, stand out and stay ahead. In a world where 60% of searches never reach a website, being visible to AI is as important as being visible to people.
Superyacht marketing services
No long contracts. Just results that earn your loyalty.
We work pay-as-you-go, by the hour, or on a monthly retainer, whichever suits your business best. We start with a conversation, put together a clear proposal, and get to work without delay.
About us
We combine knowledge and experience from a team of superyacht marketing experts and offer bespoke packages to suit your business needs.
Who we've worked with
The questions we get asked most. Answered honestly.
What size brands do you typically work with?
All sizes. We work with industry start-ups finding their feet and established businesses protecting their position. What matters is ambition, not turnover.
Do you work with superyacht businesses only?
The superyacht world is our specialism and the majority of our clients are superyacht businesses. That said, we also work with brands that want to access the superyacht community, from luxury lifestyle companies to marine technology businesses. If your audience includes superyacht owners, captains or crew, we can help you reach them.
Do you work with clients outside the UK?
Yes. The Global Superyacht Marketing team works remotely across the UK, South of France, South Africa, the US and New Zealand, and travels regularly to the key yachting hubs in Europe and America.
How quickly can you get started?
Immediately. Once we have had an initial conversation and agreed a proposal, we get to work without delay.
Do I need to sign a long contract?
No. We work pay-as-you-go, by the hour, or on a monthly retainer, whichever suits your business best. We believe results should earn your loyalty, not a contract.
How do you measure results?
It depends on the services in play, but typically we report on website traffic, search and GEO performance, social reach, engagement and follower growth, email open rates, and direct enquiries from campaigns. You will always have a clear picture of what is working.
What makes GSM different from a general marketing agency?
The superyacht world is our specialism. We know the publications, the events, the decision-makers and the culture. A general agency can learn the basics, but they will always be catching up on the context that we already have.
Can you help if my brand has been through a difficult period?
Yes. We have supported clients through some of the most sensitive moments in their history, including crisis communications and reputation management. Knowing what to say, when to say it, and how to say it is as important as any other part of marketing.
How does AI affect my superyacht business's visibility?
Significantly. 60% of web searches now end without a click because AI tools answer the query before users reach a website. If your business is not visible to AI, it is increasingly invisible to potential clients. We help superyacht businesses optimise for this new reality through GEO, Generative Engine Optimisation, alongside traditional SEO.
What does working with GSM actually look like day to day?
We prefer to become a genuine part of your team rather than an outside supplier. Over time we work increasingly on initiative, coming to you for approval rather than direction. Most clients find it feels less like an agency relationship and more like having an experienced in-house marketing team, without the overhead.
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Contact us
Opening hours
We work globally across multiple timezones so please email us to arrange a meeting and we will find a time to suit your schedule.
Meet us at a boat show
You can also meet with us at boat shows around the world. If you will be attending Palma Superyacht Show, Cannes Yachting festival, Monaco Yacht show, Fort Lauderdale International Boat Show or METS, please let us know and we would love to meet you there.
Phone
+44 (0) 7789 778 405
Video Call
We love to video call. If you would like to arrange a video call please email us with your details and we can arrange a convenient time for you.