Global Superyacht Marketing provides creative content marketing for businesses that want to access the superyacht community.
We combine knowledge and experience from a team of experts and offer bespoke packages to suit your business needs.
From spending an hour with you and offering advice on what direction your company should take, through to managing your full superyacht marketing portfolio, Global Superyacht Marketing is here to help.
We think commercially and act creatively; we provide real world solutions for you with genuine return on investment.
Not just an agency. Part of your team.
Our aim is to become a genuine part of your team, not an outside agency delivering work at arm’s length. We start with regular conversations to understand your brand properly, and as trust develops, we increasingly work on initiative, coming to you for approval rather than direction. Most clients find that over time, this feels less like a supplier relationship and more like having an experienced marketing team in-house, without the overhead.
Our team
Sarrah Macey
Many of you will recognise our founder and CEO from boat shows around the world. Sarrah has worked in commercial marketing and events for over 20 years with experience in the superyacht sector, destination marketing, luxury travel and the arts.
Expert consultant for social media, SEO, GEO and PR, Sarrah likes to become part of your business and advise the most effective marketing activity, whether traditional, digital or AI-driven.
Nick Eaketts
Nick heads up our team of social media experts, superyacht SEO specialists, designers, web developers, video editors and event managers to help us to deliver creative and strategic marketing solutions to our wide range of global clients.
Nick has over 25 years experience in digital and traditional marketing, spanning Google paid search to cross-channel integrated campaigns, with a growing focus on AI and GEO to keep our clients visible in an AI-first world.
Tara Bartlett
Tara heads up our social media department and is an expert on where to find the superyacht community online. As our resident Queen of creating exceptional social media content, and an ex Chief Stew herself, Tara knows exactly what makes superyacht crew tick. Using our secret mix of paid for target adverts and organic engagement Tara and the social media team will build you a loyal and relevant audience that genuinely converts into sales leads.
Josh Morse
Josh, a Marketing Strategist with over 25 years’ experience, combines storytelling, strategy, and detail. Part of the GSM team for five years, he applies deep knowledge of the superyacht industry to create impactful, results-driven marketing.
Mike Wilson
Our resident website genius is best friends with Google and combines the creative and technical elements of successful Search Engine Optimisation and Generative Engine Optimisation, better than anyone we know, especially within the yachting industry.
Karen Brosnam
It’s hands on with Karen who heads up our event team. From risk assessments and leading focus groups, to sorting the paperwork around exhibiting at boat shows, serving champagne and cleaning up the mess at the end of the night!
Jane Balodis
Jane has extensive media production experience from her time at MTV Europe and Nickelodeon. Based in the South of France, Jane excels in video production, loves yachting, and dreams of chartering a superyacht packed with FunAir toys.
John Balodis
John is an experienced Creative Designer, working with global yachting brands and start-ups, specialising in creating artwork for print and digital projects. He also contributes pro-bono design for charities which have raised over 1.4 million euros to date.
Linda Hook
Linda is a regular at yacht shows around the world assisting with event photography, promotion, hosting and customer service. She excels in any scenario, from the finest royal gala to the rowdiest crew sundowner, and loves to be as helpful as possible.