Social Media Management
Build an audience that actually converts
Creating great content every day is hard when you’re running a busy superyacht business. But social media is no longer optional, it’s where owners, captains, crew and industry decision-makers form their first impressions of your brand, and where relationships that lead to real business begin. Done well, it builds loyalty, visibility and trust. Done badly, or not at all, it hands the advantage to your competitors.
Global Superyacht Marketing has managed social media for some of the most recognisable names in the superyacht world including helping to grow Superyacht Loon to 25 million YouTube views, 100,000 subscribers and 150,000 Instagram followers. We know this audience, we know what they want to see, and we know how to build a following that goes well beyond vanity numbers. From full channel management and content creation to short-form video and targeted growth, we handle it all so you don’t have to.
How we do it…
We manage your channels end-to-end: content creation, scheduling, community management and growth, working on initiative so you barely need to think about it. Using a combination of organic content and carefully targeted activity, we build audiences of owners, captains, crew, charter guests and industry decision-makers who actually want to follow you. Not just numbers, but the right people.
Every brand gets a distinct voice. We write for LinkedIn, shoot and edit for Instagram and YouTube, and know how the superyacht audience behaves differently across each platform: when they’re scrolling, what stops them, and what makes them share. If you don’t have a constant stream of content to work with, our extensive image and video library means there’s never a gap. And because social media should be working hard for your whole marketing effort, we make sure every post is driving traffic back to your website and supporting your wider visibility online.
We also use AI-assisted tools to analyse audience behaviour, identify the best times to post and spot emerging trends before they peak.
See how we helped Motor Yacht Loon grow to 25 million YouTube views and 150,000 Instagram followers in our Motor Yacht Loon case study.