FunAir, the global leader in superyacht inflatables, wanted more than a presence at the Monaco Yacht Show. They wanted to make a statement. The challenge was standing out in the world’s most prestigious yachting environment, where the competition for attention is fierce and space is at an absolute premium.
Global Superyacht Marketing secured FunAir the only in-water display spot at the Monaco Yacht Show available to a non-yacht builder. This was not simply a matter of booking a berth. It required industry relationships, persistent negotiation and a clear understanding of how the show works from the inside. We also managed PR and social media activity around the show to maximise the impact of their presence, and used our network to connect FunAir directly with owners, captains and key decision-makers throughout the event.
FunAir did not just show up at Monaco. They owned their corner of it. The in-water display became a landmark at the show, generating significant press coverage and industry attention. The relationships opened during that period led to new product collaborations and a sustained presence at the show that continues to this day.