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Superyacht Foodie Experience plate
News
|
13.06.23
|
by Sarrah

Could the Superyacht Community Save Haute Dining?

Curating the Michelin Star restaurant experience onboard superyachts, a new full sensory, haute cuisine dining experience has been launched by Superyacht Foodie in collaboration with Fraser Yachts.

Following the announcement that renowned 3* Michelin Star restaurant Noma is closing its doors and has taken the decision to focus instead on an e-commerce platform and the occasional pop-up restaurant, it seems that the new to market concept that Superyacht Foodie have been working on over the last six months is synergising perfectly with the Haute Cuisine movement.

The Superyacht Foodie Experience brings a Michelin Star restaurant directly onboard your superyacht. Working with Michelin Star Chef Kim Mikkola and his restaurant Inari, they take over the galley for one night and curate a distinctive dining experience that includes a 10-course tasting menu with optional wine pairing.

This is just the start however, they also curate the ambience with lighting, smells, sounds, textures, table scaping and service all part of the experience. Yachts chefs and crew can choose to take the night off, or be part of the event, and superyacht owners and charter guests not only get a completely new gastronomic offer during their charter, they also get the opportunity to meet and talk with the Michelin Star Chefs during after dinner drinks.

Born from a conversation with a superyacht captain who had privatised a Michelin Star restaurant for his charter guests, only for them to decide they didn’t want to have to go ashore, the Superyacht Foodie Experience brings a new level of Haute Cuisine to superyachts.

Founder of Superyacht Foodie, Titta Uoti-Väisänen explained, “We’ve been working on this concept following several conversations with busy charter yachts and considering the feedback from the next generation of owners and guests who are asking, ‘what else can we do?’. By day three or four of the charter, guests and especially regular charterers, can feel they’ve done most things, they’ve been ashore, they dine in spectacular restaurants all the time, they’ve spent the day enjoying the ocean and just don’t want to dress up and go ashore again. Having the Superyacht Foodie Experience booked mid charter gives them something they have never experienced to look forward to.”

Mark Duncan, Director of Marketing & Business Development at Fraser Yachts added, "We love fresh, new ideas at Fraser Yachts. We were proud to support The Superyacht Foodie Experience with their launch onboard M/Y CURIOSITY during the recent MYBA Charter Show in Barcelona which was a great success. In no small part due to Titta's extensive experience in luxury yachting and her understanding of what our clients really look for. Well done to Titta, Michelin Star Chef Kim Mikkola and all the SYF team. We wish you every success and look forward to presenting this unique pop-up experience to our charter clients around the world."

To find out more about the Superyacht Foodie Experience visit:
www.superyachtfoodieexperience.com

To book a tasting menu for 8 or more charter guest’s email:
info@superyachtfoodie.com

To find out more about Fraser Yachts visit:
www.fraseryachts.com

To contact Fraser Yachts email:
info@fraseryachts.com

To find out more about charter yacht M/Y CURIOSITY visit:
M/Y Curiosity

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About the author

Picture of Sarrah

Sarrah

CEO and owner of Global Superyacht Marketing, Sarrah works with superyacht business clients helping them to access the superyacht community through the latest digital marketing techniques.
Picture of Sarrah

Sarrah

CEO and owner of Global Superyacht Marketing, Sarrah works with superyacht business clients helping them to access the superyacht community through the latest digital marketing techniques.

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