21 Aug

What’s new at the 60th Fort Lauderdale International Boat Show

The Fort Lauderdale International Boat Show (FLIBS) will celebrate its 60th anniversary this October, and promises to be bigger than ever. Opening on October 30th, the show will feature a fleet of superyachts, sport fishing vessels, go-fast boats, submersibles and everything in between.

New this year:

The Superyacht Village – a special area dedicated to superyachts and superyacht enthusiasts. The Superyacht Village can accommodate yachts measuring up to 400 feet and comes complete with a 3.5 acre on-land exhibition space. It will house exhibits by renowned shipyards and manufacturers of yacht toys including personal submarines, helicopters, exotic automotive and other luxury items which compliment the superyacht lifestyle.

The Superyacht Village will be located at a new site, ‘Pier South‘. This new location expands the show to a total of 3 million square feet, all connected by a network of water and ground transportation.

The Windward VIP Club will have a spectacular new on-water location in the heart of the show at Bahia Mar. This new on-water VIP experience will feature an arched tent with outdoor terraces as well as a luxury premium open bar and gourmet food offerings and a Cigar Lounge presented by Delta Private Jets. the Windward VIP Club will host exclusive experiences including wine tastings, the show’s signature Gosling’s Rum Dark & Stormy Island Bar, and events by Delta Private Jets and Ulysse Nardin.

Mansion Yacht is the first yacht made entirely of stainless steel and will be docked behind the Windward VIP Club for exclusive guests to enjoy. The yacht measures 84 feet in length and 40 feet across and has four hydraulic legs allowing it to stand up in the water. Tours and events at the Mansion Yacht are by invitation only. Please book your tour or event now by visiting the Mansion Yachts website.

262 foot Excellence is the newest superyacht in the show and will be on display at the Superyacht Village. FLIBS marks only the second appearance of Excellence since its debut in May.

The Superyacht Village will also host the Sunset Soiree, the second annual Best Yacht Chef Competition. Be sure to be there on Friday 1st November at 7pm to witness the world’s leading yacht chefs in gastronomic battle.

The NBC Sports Network will once again feature a one hour special giving a behind-the-scenes look at the Fort Lauderdale International Boat Show. The program will also reveal the winner of the ‘Best in Show‘ award for the most innovative new boat model design on display.

This year’s show will feature over 1,500 boats and 1,200 exhibitors, with more than 110,000 visitors from around the world expected to attend. FLIBS spans seven waterfront locations across three million square-feet of exhibit space, including the Bahia Mar Yachting Center, Hall of Fame Marina, Las Olas Municipal Marina, Hilton Fort Lauderdale Marina, Pier Sixty-Six Marina, Pier Sixty-Six South, and the Greater Fort Lauderdale/Broward County Convention Center.

About The Fort Lauderdale International Boat Show
Owned by the Marine Industries Association of South Florida (MIASF) and produced by Informa Markets, the Fort Lauderdale International Boat Show (FLIBS) is recognized as the largest in-water boat show in the world.

For more information, visit FLIBS.com.

The Superyacht Report Magazine front cover

15 Aug

Sarrah Macey writes guest column for The Superyacht Report

I love to write. I don’t mind if it’s a blog, news story, social media post, website copy or some editorial. Wordsmithing is definitely my favourite part of the job and I was thrilled to be asked by The Superyacht Group to be a guest columnist for the owners section in the latest edition of The Superyacht Report magazine.

As this was the Tenders and Toys edition I of course waxed lyrical about my favourite superyacht toy manufacturer FunAir and it was a great opportunity to explore the safety benefits that many of their products provide.

It’s an unusual combination, fun and safety, but when you dive deeper they really should go hand in hand. To allow yacht owners, their family and guests to enjoy their floating haven to the fullest, safety first should be paramount for Captains and crews. The fact that FunAir design and engineer their products to be as safe and easy to use as possible for both the guests, and the crew setting everything up, is a testament to the positive ethos and innovative thinking behind the brand.

I’m sure you all have a subscription and are enjoying your copy of the magazine featuring my column, but if you don’t you can get digital and paper copies via this link.

https://shop.thesuperyachtgroup.com/subscriptions

I promise it’s definitely worth a read!

Now.. About that pie

As much as I love to write, I do find it harder to write about myself. Funny really. I can pump out page after page of (I think) interesting prose for our superyacht business clients, but when The Superyacht Group asked me to come up with four interesting facts about myself, I found myself stuck after the first one. I suppose making a pie for the Queen of England is a pretty hard act to follow – Find me at one of the boat shows and I will fill you in on that story – but the process has encouraged me to research the psychology behind it being harder to write about yourself than others.

Everything we do at Global Superyacht Marketing from graphic design and video editing to social media, building websites and writing copy is based around how the superyacht community think and what motivates them, so it will be interesting to reflect on how we can use this to further support our clients.

I would love to hear your thoughts and feedback on my column so if you would like to get in touch you can reach me at sarrah@globalsuperyachtmarketing.com

Thanks

Sarrah Macey
Founder of Global Superyacht Marketing

10 Jul

International Fashion Festival returns to Port Montenegro

The International Fashion Festival (IFF) returns to Porto Montenegro from 18th – 20th July. This year’s event will showcase some of the world’s most prestigious designers and fashion brands at the Eastern Mediterranean’s finest superyacht marina.

The three day event will commence with the Vertigo Exhibition by Sylvio Giardina, an exclusive, invitation only exhibition for special guests the day before the official opening.

Image showing fashion designer Rami Kadi — Rami Kadi

The official opening of the festival on 19th July starts with a fashion show by Lebanese-American designer, Rami Kadi. Kadi is a much celebrated designer, having produced red carpet outfits for Isabeli Fontana, Katie Perry, Kendal Jenner and Nicole Scherzinger and many other celebrity clients.

Next up is international designer Simonetta Gianfelici. ‘The Best Who is on Next’ is a collection endorsed by Vogue Italia, including garments by Davide Grillo and Albino Teodoro.

Image showing fashion designer Luisa Beccaria — Luisa Beccaria

Luisa Beccaria will open the second evening on 20th July, exhibiting her 2020 spring-summer collection of romantic, artistic and feminine dresses. Luisa’s fairytale collections have been worn by stars such as Nicole Kidman, Angelina Jolie, Kate Winslet, Madonna and the Duchess of Windsor, Lady Gabriella Wilson.

Closing the festival is Michael Cinco. Michael’s designs draw inspiration from the classic women’s glamour of Hollywood. His collections have been exhibited at Paris and New York fashion weeks and worn by Beyoncé, Rihanna, Lady Gaga and Jason Derulo.

Friday and Saturday evenings both feature exclusive afterparties. On Friday the impressive PMYC pool venue is open to all attendees, while on the second evening the after-hours entertainment moves to the next level with an exclusive invitation only afterparty for VIP and high-profile guests.

Regent Porto Montenegro, the five-star luxury hotel at the heart of Porto Montenegro’s superyacht marina, is the main sponsor for this year’s International Fashion Festival Porto Montenegro, and guests are invited to enjoy the hotel’s arching colonnades and shaded terraces, Italian garden with beautifully designed water features and the nautical theme.

To find out more please visit www.portomontenegro.com

View of superyachts across the harbour at MYBA Charter Show

13 May

2019 MYBA Charter Show Success

The 2019 MYBA Charter Show has set new records and raised the bar once again in it’s popular Barcelona destination. During the recent yacht show it was announced that OneOcean, Port Vell will continue to host the international event for at least the next two years. A decision celebrated by all those in attendance.

There were 60 yachts on show with a total L.O.A. of 2,652.92m and an average L.O.A. of 44,21 m. The total gross tonnage was 29,464.7 with an average gross tonnage of 491,07. The accumulated charter rate was €11.486.500 and the average charter rate was €194.686.

Exhibitor stands were manned by 502 dedicated members of staff, with 138 of them belonging to MYBA’s list of “Loyal Exhibitors”. The total number of attendees was 2,074 of whom 518 were charter brokers and central agents. 167 were MYBA Members. 616 Captains and crew worked tirelessly to ensure that everything was shipshape and 65 members of the press including the GSM team were there to document the event.

The 2019 MYBA Charter Show continues to evolve and develop with a new and improved hospitality lounge and interactive competitions and seminars that were very popular with the crews in attendance. It was a pleasure to work with everyone who was a part of the show and we look forward to seeing you again at OneOcean Port Vell in 2020!

Crew of a superyacht sat on the aft deck

To contact MYBA please visit www.mybashow.com

If you need support attending MYBA Charter Show or any of the international superyacht shows click here to find out how the team here at Global Superyacht Marketing can help you.

08 May

Superyacht Tenders & Toys launches eco-friendly watersports toy rental service in the Mediterranean

Leading independent tenders and toys consultancy expands European offering.

This month, Queen’s Award winner Superyacht Tenders & Toys (SYTT) has announced the opening of its new superyacht toys rental division in Monaco. The move comes in response to rising consumer demand and offers the company a base outside of the UK in the midst of uncertainty surrounding Brexit.

Open for business from spring 2019, the new department will specialise in eco-friendly rentals, including FunAir exclusive inflatables, RS sailing dinghies and electric toys such as the Seabob, Lift eFoil and bikes. Based in Monaco, SYTT’s rental service will be managed by Roxane Ducruet. Having worked in the yachting industry for a number of years, Roxane has a wealth of experience and a wide network of contacts having lived in Monaco her whole life.

SYTT managing director Josh Richardson commented, “With charter guests increasingly coming to SYTT to hire the latest and greatest watersports toys, investment into a Mediterranean rental outlet is the natural next step for the company.

“We have been supplying other rental operators throughout the Mediterranean for a long time, so it is a logical move to bring it in-house. By managing the rentals ourselves, we can offer clients our usual efficient service and ensure they get the best products at the best price.”

Josh continued, “Roxane is motivated, knowledgable and well-connected; she is a great fit for SYTT and we are delighted to welcome her to the team.”

SYTT will ensure competitive rates with broker-friendly pricing and credits towards future purchases with the aim of building a repeat-purchase customer base. One-way rentals will also be an option, with SYTT collecting the toys from the charter end destination.

SYTT sales agent Roxane Ducruet added, “ All the rental toys on offer are either electric or inflatable, which is not only better for the environment but they are also much more efficient to maintain versus petrol-powered toys. With our next-day shipping service, we will be able to offer a choice of toys delivered to anywhere in the Mediterranean at short notice.”

The portfolio of products available to hire includes Seabobs, Lift eFoil boards, Radinn Jetboards, RS sailing dinghies, yacht slides and a selection of in-stock inflatables from leading superyacht specialists FunAir. Stand-out toys on offer also include Yacht Golf, Yacht Joust and inflatable sailboats.

John Courtney, MD of Yachting at FunAir commented, “We are delighted to be chosen by SYTT as their exclusive inflatables partner for this venture. Our in-stock inflatables regularly assist charter vessels with last minute requests from guests, now they will be able to rent or buy a full toy box from Roxane and the team which is fantastic.”

In addition to watersports toys, SYTT has a fleet of Nautique boats for rental worldwide. From April, a new Super Air Nautique 210 will be available for central Mediterranean charter, which comes in addition to two G23s in the Greece and Ibiza areas. For US and Caribbean based yachts, SYTT has a Nautique G25 based in Fort Lauderdale.

Find out more at:

www.superyachttendersandtoys.com

www.funair.com

25 Apr

Pledge support to the Ocean’s Lovers movement at MYBA Charter Show

Eco-Warrior Crew – This is for you!

Ocean’s Lovers is a new project from the passionate team at Nautica Assistance, a popular yacht agency based in Sardinia.

Launching at MYBA Charter Show with an environmentally conscious event on Thursday 2^nd May Captains and crew will be invited to pledge their support in keeping Sardinian oceans, beaches and marine life safe from plastics, human damage and pollution.

Invitations printed on recycled paper will be handed out during the show and the team at Nautica Assistance will be serving a range of delicious Sardinian treats including local beers and wine served in compostable glasses along with breads, salami and cheese.

Captains and crew will be asked to sign the pledge whilst enjoying a traditional Sardinian aperitif and will be gifted an Ocean’s Lovers t-shirt and badge to say thank you.

As one of Europe’s most beautiful and unique locations, the Ocean’s Lovers movement is about having an active attitude and a strong intention to commit to protecting the coastline and seas of Sardinia and sister island Corsica.

One of the main environmental issues in Sardinia is that visitors continually remove the fine white sand from their idyllic beaches to take home with them. Although they are lucky so far and the beaches have not yet been permanently scarred by excessive plastic waste and pollution, Nautica Assistance know that the problems are a global issue and need to be addressed now.

Federica Tillocca, a yacht agent at NA explained, “A few days ago a mother whale was found in Cala Romantica, one of the most beautiful bays in Porto Cervo (Sardinia). She was dead, with a little baby inside her, and her stomach full of plastic. If you think about our beautiful and crystalline waters, and then you put such a terrible episode in the same picture, it makes you realise quite how bad the situation is.

“Just because our ocean view is currently an unspoiled masterpiece, doesn’t mean the global environmental problems will just disappear by itself. We decided here at Nautica Assistance that we have to do something. At the very least be part of all the people of the world saying #nomore and taking real actions.

“For example if we can encourage our yachts to stop buying plastic bottles and choose eco friendly alternatives instead, then the manufacturers will have to use organic and bio degradable plastic alternatives made of natural materials, and this will make a big impact on our oceans. “

Visit Nautica Assistance at booth 58 on Thursday 2^nd May anytime from 3pm – 6.30pm at the MYBA Charter Show at OneOcean Port Vell in Barcelona and sign the Ocean’s Lovers pledge, making your promise to protect the environment we live and play in.

To contact Nautica Assistance please email info@nayacht.com, call +39 0789 57607 or visit www.nauticassistance.com

Nick stood taking photographs in Iceland

12 Mar

New Creative Director appointed at Global Superyacht Marketing

Following three years of continued growth, we are delighted to announce the appointment of Nick Eaketts as our new Creative Director. Nick will head up our team of social media experts, Superyacht SEO specialists, designers, web developers, video editors and event managers to help us to deliver even more creative and strategic marketing solutions to our wide range of clients.

Nick has over 20 years’ experience in digital and traditional marketing, most recently in the role of Senior Marketing Executive with a market leading global company. Nick’s knowledge spans the entire spectrum of marketing activities from Google ad words and pay per click, to managing full service, cross-channel integrated campaigns. A talented photographer, designer and editor, he will support the fantastic existing team and bring valuable outside experiences and creative flair to GSM.

Sarrah Macey, CEO of Global Superyacht Marketing commented, “I’m thrilled with Nick’s appointment as Creative Director. Our portfolio of clients is growing every day, and this new appointment will ensure that we continue to provide the exceptional service that our clients expect. Nick’s knowledge and experience will also help us to provide a wider range of services to our customers and increase the return on their marketing activities.”

Nick has worked in the superyacht industry for the last two years and has previous experience working with UHNWI’s in the competitive horse racing sector. He understands the unique motivations and standards expected by the superyacht community and looks forward to working with GSM’s current and future clients.

Nick will be joining Sarrah at the MYBA Charter Show in Barcelona at the end of April and can be reached at nick@globalsuperyachtmarketing.com, on LinkedIn, or via www.globalsuperyachtmarketing.com

29 Jan

Global Jellyfish Bloom Won’t Ruin Our Ocean Fun!

Is the recent jellyfish bloom a global issue when it comes to enjoying a dip in the ocean?

You may have heard that over the last few weeks, beaches and swim spots in Queensland had to be closed due to 5000+ jellyfish stings being reported in January. However this is not just a problem down under, and this rise in jellyfish numbers is seriously starting to impact owners and guests wanting to take a dip in the ocean, whilst onboard their superyacht.

The USA and Mediterranean saw numerous beach closures and jellyfish warnings during the summer of 2018. In June, 800 people were stung in a single week by moon jellyfish at beaches in Florida. That same month, 200 people a day were being stung along the Spanish coast, totalling thousands by the end of the summer, and beaches near superyacht destination Palma de Mallorca and sister island Ibiza were closed due to a huge increase in numbers of jellyfish.

Not ideal when you have charter guests wanting to enjoy a leisurely dip without the worry of bothersome sea creatures. What you need is a rapidly actionable solution to keep the smiles on their faces (and tips in your pockets!).

Enter: the most Instagramed superyacht accessory of 2018, the FunAir Beach Club Sea Pool. This inflatable sea pool with extended deck area, loungers for sunbathing and SeaStairs making it easy for guests to get in and out of the water and is a comfortable and safer way for guests to enjoy swimming out in the ocean during their superyacht experience.

Launched in partnership with MY Loon in 2018, the Beach Club Sea Pool has received tens of millions of views on Instagram in just a few months due to a combination of design excellence, practicality and fun.

Captains Paul Clarke of MY Loon explained, “We have two charter clients returning just because of the pool. Guests love the additional space it provides to lounge out on the ocean, and the safety of being able to jump straight into the netted pool. The owner even said how amazing it is.”

The pool provides a tightly woven barrier to help keep jellyfish and sea critters out, with an enclosed area to prevent guests from floating away in the current.

As always with FunAir inflatable yacht products the pools can be completely customised to suit your needs and tastes. They offer a variety of pool configurations to fit the back of your swim platform or sit alongside your yacht, and splash pools for the little ones on the ship’s deck.

Sea Stairs can be added to make exiting the water easy and elegant. The addition of Wave Loungers that affix to the surrounding beach club pool deck give guests onboard the option of that ‘chilling out by the pool’ experience, and a great place to keep an eye on the kids. All Sea Pools come with swimmer assist grab handles and ropes, and each includes a FunAir electric pump.

The Sea Pool sizes and weights vary depending on the design and materials selected for your inflatable pool. Typical sea pools are around 5Mx5M and packed dimensions are provided so you best understand how to store your product. The Beach Club Sea Pool on MY Loon takes around 20 minutes to set up and take down.

FunAir also have a standard 3m x 4m Pool in their Quickship range, meaning it ships globally within 48 hours. Once it arrives, it can be setup and ready for use in 15 minutes and comes with a 3-year warranty.

To find out more about FunAir please visit www.FunAir.com, email yachting@funair.com or call +1 512 751 4276

23 Jan

MYBA Charter Show 2019

Registration is open for the 2019 MYBA Charter Show which will be held from Tuesday 30th April until Friday 3rd May in One Ocean Port Vell Barcelona, and it seems like a great opportunity to share some of the early news reaching us about this years’ event.

There have been some strong hints towards a host of new names at the show that now kick starts the Mediterranean superyacht season. Yachts in attendance will be announced via the official MYBA social media channels, so be sure to follow them for updates here.

www.facebook.com/MYBA.WorldwideYachting

www.instagram.com/myba_worldwideyachting

On the exhibitor front, there is a “Loyal Exhibitor” scheme in place to offer well-deserved privileges to companies who have attended the show for at least 10 years prior to 2016 and at least once from 2011 to 2016. So, expect to see a number of familiar names and faces showcasing their products and services. It has also been confirmed that BWA Yachting will be the official sponsor for the third consecutive year.

The Chef’s Competition will return this year with the challenge of preparing a vegetarian meal. In just 30 minutes, the participants will be preparing their best lacto vegetarian starters and desserts and a full vegan main course. We can’t wait to see what they come up with! Running in parallel will be a Table Service & Wine Pairing competition for the interior crew. For the second successive year the competition will be co-sponsored by Yachts International magazine and World Wine Services.

“All Hands On Deck” will also return for 2019, allowing the deck crew to get involved with some friendly competition. The premise is simple: the yacht is spending the whole day out at anchor, what original and ingenious ways can the crew find to keep the charter guests entertained? May the most creative team win!

It’s shaping up to be a great event this year so we hope to see you there.

If you are yet to register for the MYBA Charter Show, the deadline is 16^th March 2019 so be sure to visit mybashow.com for details.

09 Nov

An Adventurous Charter on an Unusual Superyacht | Lauren L in Patagonia

Located at the southern end of South America, sharing borders with Argentina and Chile, Patagonia is known for stunning views of the Andes Mountains as well as a landscape that includes deserts, volcanoes, glaciers and grasslands. Patagonia has two coasts: western facing the Pacific Ocean and eastern facing the Atlantic Ocean and this region guarantees an unforgettable charter experience for those who wish to visit an area of outstanding natural beauty and adventure into the unknown.

90m Lauren L is a most unique yacht. She has the classification of a passenger vessel so can comfortably host 36 guests in 20 cabins, and the seven star service and luxury fixtures of the world’s most prestigious superyachts.

Lauren L will be available to charter in Patagonia from January 8^th in Puerto Williams, the southern-most city in the world. Here guests can enjoy trekking to the beautiful Cascade Los Bonces, visiting the last of the Yagan Indian community and enjoying a drink in the southern-most yacht club in the Americas at Marina Micalvi.

Patagonia has some truly wonderful natural formations; it is known for its numerous breath-taking glaciers, the most well known being Perito Moreno. On this adventure charter guests can enjoy trekking across ice fields, through wild forests and up traditional mountain paths. They can explore a UNESCO biosphere reserve often called the eighth wonder of the world; or choose to admire and share the view from the warmth and comfort of 90m MY Lauren L, or a helicopter tour.

Heli-skiing, horse riding, fishing, kayaking, mountain biking, stand up paddle-boarding and climbing are just some of the land based activities available. There are also options to visit local tribes, swim with whales, go caving, practice local crafts and observe the magnificent wildlife either on foot, ATV or 4×4 truck.

Lauren L has her own fully equipped on-board spa with treatment rooms, sauna and steam rooms. However charter guests can also choose to travel to the remote and exclusive Puyuhuapi Lodge & SPA nestled in a fjord and known for its rejuvenating thermal hot springs.

For guests who wish to take memorable photographs (or are part of the Instagram generation) there are numerous astonishing landscapes to experience along with unusual species of animals native to Patagonia. On land, herds of wild horses mix with water wolves, the llama-like guanaco, pumas, cougars, foxes and deer.

In the water spot a singing humpback whale or a black and white Commerson’s dolphin (also known as the Panda Dolphin), or even use Lauren L’s scuba gear or submarine and meet them in their natural habitat. Along the shoreline or in a cave, guests may find a South American fur seal, some Magellanic Penguins, or an elephant seal and his harem of 50 female mates!

Guests of any age will enjoy a charter on Lauren L. She has a soft playroom for keeping younger children entertained and extensive AV options for teens and adults. Lauren L also comes equipped with multiple tenders so smaller groups can explore different areas and engage in a range of activities at the same time.

Titan Fleet are giving charter guests the opportunity to explore rarely visited locations, visit isolated communities and see the stunning landscapes of Patagonia with activities to satisfy the wants and needs of any guest.

For more information, please visit : www.titanfleet.com

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